I admit.
I’m watching “Celebrity Apprentice.”
And I’m watching “Celebrity Apprentice” because Gene Simmons is on it and I think that’s why anyone who’s watching IS watching and I think Donald Trump knows darn well that’s why people are watching. Which is fine. It’s smart.
Last week, the celebrities were divided into two teams: men and women. Everyone is playing for charity. The women are people like Marilu Henner and, uhm, Carol Alt the supermodel, and …. oh, Omarosa from the first Apprentice …. and, let’s see …. Nadia Comaneci, who looks — I’m sorry — like her face hit the balance beam one too many times. Then a couple other Playmatey-type chicks and such. The men’s team consists of one of the Baldwin brothers who’s not Alec, uhm, a boxer …. some ultimate fighter dude …. a prissy Englishman …. a couple others …. AND GENE SIMMONS.
See? Who cares about any of these people but Gene Simmons??
So the first challenge was selling hot dogs on a street corner in NYC. Omarosa led this project for the women and said, “Let’s not just exploit our celebrity.” (“Our,” Omarosa?) Marilu Henner just stared at her. Big disagreement. Omarosa wanted to have “strong marketing and sales skills,” blah blah. Everyone seemed to hate her. Playmatey chicks and all. Meanwhile, at the men’s camp, Baldwin brother is taking the helm for this one. He’s jawing on and on. Finally, Gene Simmons, who’s slouched in his chair, hiding behind sunglasses, beyond bored, says, “Look. Let’s just call people we know to come down and buy a damn hot dog for like $5000, okay? We all do that. Call our people. That’s what we’re doing.”
He gets up, walks a few feet away from the table, and starts calling. “Hey, yeah, it’s Gene. Hey, will you come down to X Street tomorrow and buy a hot dog for like $5000? It’s for charity ….. really? Great. See you then.”
Then he dials the phone again. And again. And again. Hahahahahaha.
The women, who “didn’t want to exploit their celebrity” sell about $17,000 worth of hot dogs — only because Marilu Henner disobeyed Omarosa’s edict, sneaked off, and made some calls.
How did the men do? They sold something like $52, 000 worth of hot dogs. Because, as we all know, Gene Simmons ROCKS.
Episode 2 tonight.
So I’m hooked. Whatevs. Everyone is scared of Gene Simmons and it is AWESOME.