pinkberry

My relationship with one of my very best friends revolves around frozen yogurt.

You see, we have crazy, opposite schedules, so it’s hard for us to get together. Carving out time requires conscious, committed effort. So twice a month, for almost ten years now, we’ve had a date for frozen yogurt and hot coffee and catching up on every teeny little tidbit of our lives. Actually, now that I think of it, we’ve never had a meal together. We’ve never gone shopping together. We’ve never seen a movie together. Strange, I guess. But we just don’t do the usual things that most close girlfriends do. We meet for frozen yogurt. That’s what we do. That’s our ritual. Our thing. However simple. And I love frozen yogurt, but I almost never eat it apart from seeing my dear M. She, on the other hand — a creature of near-obsessive habit — eats it every day, stays as slim as she can be, and possesses what I can only imagine is the healthiest colon in the world.

Actually, I think I love frozen yogurt because I love M so much. It’s a hand-in-hand thing; frozen yogurt itself is intertwined with the sheer joy I have in knowing her. And over the years, she’s shared her yogurt knowledge, taught me many things: the joys of mixed toppings, of toppings on the side, of peanut butter yogurt mixed with anything, of vanilla yogurt melting in a cup of black coffee. So delicious. So good to know. But still, I have to say, after all this time, I merely dabble in yogurt. M, however, is a genuine connoisseur.

So in honor of M, true friend and yogurt freak, I’m posting some news about the latest yogurt craze:

It’s called Pinkberry. And M will love it.

Vanity Fair magazine fill us in:

Based in a closet-sized, pink-and-white space filled with Philippe Starck plastic furniture on Huntley Drive in West Hollywood, Pinkberry serves real semi-tart frozen yogurt in two flavors, Green Tea and Plain. It’s not sugary, or saccharine, or too chemical or too dairy. It’s healthy and good. And, because toppings are really the treat, you can order scoops of strawberries, mango, raspberries, pineapple, and banana. There’s also granola and walnuts. And for sugar lovers, there’s Cap’n Crunch, Oreos, and Cocoa and Fruity Pebbles. By next year, Pinkberry will be in more than 30 spots across the U.S. Lines are long, but it’s worth the wait.

Um, yumm. Join us for yogurt, anyone?